Pirq · Mobile app
A digital loyalty app for local businesses
Pirq replaces paper punch cards with digital ones, VIP deals and 20–50% discounts at local merchants, on native iOS and Android, delivered in 60 man-days.
01 · Client
Pirq, shopping.
Tapping their collective experience in geo-location technology and their love of trying new local businesses, in 2011 Pirq (GeoPass, Inc.) set out to help businesses build better relationships with their customers by leveraging the explosive growth of mobile.
Pirq re-imagined the digital loyalty industry: a carefully curated source for consumers to find deals and rewards at their favourite local merchants, and a simple way for merchants to track and reward their best customers through data and analytics.
02 · Project
Digital punch cards, VIP deals and 20–50% discounts.
Pirq is a loyalty app that helps users manage their punch cards and find exclusive rewards and discounts from their favourite businesses. Merchants offer fully digital punch cards, so customers keep every card on their phone and scan the merchant’s Pirq barcode to collect punches.
Many merchants offer VIP deals after the first punch: large discounts, free offers and access to private events. Pirq also helps users discover new businesses with negotiated discounts of 20–50% off the total bill, with no pre-paying or printing: find the deal, reserve it and redeem it at the business.
We built the native iOS and Android apps in English, over 60 man-days.
03 · The challenge
Replace the paper punch card without losing the merchant.
Pirq wanted to move loyalty from paper punch cards to the phone, for consumers and for local merchants. Consumers need every card in one place and a way to collect punches in a second at the counter. Merchants need digital cards, VIP deals and a way to track and reward their best customers.
The app also had to help people discover new businesses with negotiated discounts of 20 to 50%, with no pre-payment and nothing to print.
04 · How we solved it
Digital punch cards, barcode punches and deals, on iOS and Android.
01
Cards on the phone
Every merchant’s punch card lives in the app; the customer scans the merchant’s Pirq barcode to collect a punch.
02
VIP deals after the first punch
Merchants can offer large discounts, free offers and private events once a customer is in the programme.
03
Find, reserve, redeem
Discounts of 20–50% off the bill are found in the app, reserved, and redeemed at the business.
04
Native iOS and Android in 60 man-days
Both apps were delivered in English within the planned effort.
05 · Outcome
Loyalty that fits in a pocket.
Pirq launched native iOS and Android apps that replace paper punch cards with digital ones, VIP deals and curated local discounts, giving merchants data and analytics on their best customers.
60
Man-days
20–50%
Negotiated discounts
2011
Client founded
Why this matters for your project
What this project means for you.
Loyalty and promotion products
Punch cards, coupons and rewards appear across Pirq and Mobexo. We know the mechanics and the pitfalls.
Fast native delivery
Two native apps in 60 man-days, when the scope is clear.
Consumer and merchant in one product
We design for both sides of a local-business product.
Have a project idea?
Tell us what you need. We’ll propose the right approach, team and budget.